Advertising photography in the studio is mainly about the control of light and camera. But that’s not all. It starts with an idea, an empty space, a décor, some lamps, tripods and cables. Models, stylist and make-up artist, a rack with clothes and accessories, the photographer with his camera and the image worker. It is sometimes a bit more and sometimes less, but it is always the cooperation that makes the idea come to life. I would therefore like to thank all the specialists, from producers, set builders and image editors to stylists models and make-up artists, with whom I have been able to work together over the years.